Genuine Terpenes
branding, print, digital, web designdate: 2024
role: designer, web design
https://www.genuineterpenes.co.uk/
Genuine Terpenes is a UK seller of aromatic terpenes used in vaping products for flavour. The sister site to GenuineCCELL, Genuine Terpenes needed to be distinct in identity and stand out from the crowd with a brand, an online store to sell from and product packaging.
While working at Cloud9 Fulfilment as a Digital Marketing Creative, one of my projects was to create the brand identity and functioning eCommerce website for Genuine Terpenes. Packaging labels were created for over 70 flavours, along with fun website content such as visual graphs displaying the flavour profiles of each flavour as well as more technical terpene content information.
With a multi-disciplined approach, I utilised my skills with graphic design, web design, UX/UI and marketing to craft a brand with an eye catching look and a steamlined eCommerce online store that is optimised for SEO.
The product pages were designed to be created with a streamlined process, focusing on displaying key information that the user would be interested in (based on competitor analysis). Flavour profiles are important in terpenes, so the 4 main flavour notes of the product are displayed, with a more technical breakdown of ingredients for the more informed user.
The brand identity was created with the keywords ‘future’ and ‘neon’ in mind. The logo was created from a prototype circular graph for the flavour profile.
The summary graphic for each flavour is viewable from the home/shop page, allowing for users to get a preview of each flavour.
I created labels for over 80 flavours across the Genuine Terpenes range. Special labels were designed for the stock used to fill each product bottle, simplified and colour coded to each range.